Shopify VS BigCommerce: Which Platform Should You Use? (2023)

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Choosing which ecommerce platform to launch your store on is not an easy decision. You choose the policies that govern your business for life and a set of technical features that improve or detract from the customer experience.

With over 2 million daily users, Shopify is the titan of ecommerce platforms. BigCommerce with almost 1 million total users is on the rise. Weighing the merits of Shopify vs. Bigcommerce is not an easy task, especially since both are great platforms home to thousands of successful ecommerce businesses.

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Last update

February 16, 2023

Shopify VS BigCommerce: Which Platform Should You Use? (2)

Choosing between Shopify and BigCommerce depends on the size of your business, the experience you want to offer your customers, and what you value most in a service provider. This article will show you the hood of both platforms and the roots in the fine print so you know exactly which ones to sign up for.

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Shopify VS BigCommerce: Which Platform Should You Use? (3)

Shopify VS BigCommerce: Which Platform Should You Use? (4)

Shopify vs. BigCommerce: 14 criteria to consider

Here's an in-depth look at how Shopify and BigCommerce stack up in the top five areas ecommerce business owners should be concerned about:

  • user friendliness: voninitial adjustmentfordaily use, forSupportwhen things go wrong

  • Characteristics:added,The integrationand what they can do out of the box

  • Marketing and Sales: vonsales platformsare integrated with, e.gSEOcapabilities

  • Logistics:order processing,Security,mifinancial management

    (Video) Shopify vs BigCommerce (2023) - Which Ecommerce Platform Is Best?

  • Prices and Payments: regarding the platformcostArenahow customers pay you

user friendliness

Time is money. When your platform is easy to understand, you spend less time learning and more time experimenting with possibilitiesincrease conversions. See how easy it is to use each platform:

1. Initial Setup

The process of building your website is pretty much the same whether you choose Shopify or BigCommerce.You log in to the home page, answer a few multiple choice questions, and receive a custom setup guide that helps you choose a theme, add a custom domain name, and create your product home page. Your business is ready to rock in an afternoon.

Both registration flows are beginner-friendly:Signing up for Shopify is a little more intuitive, but BigCommerce lets you create additional staff accounts for free..

Shopify VS BigCommerce: Which Platform Should You Use? (5)

The BigCommerce integration flow is simple and will help you create a basic store in just a few hours.

2. Ease of use

Shopify is a beginner's dream: Almost every function includes a tooltip, a small information box that appears when you hover over it to explain what it does.

BigCommerce is a little harder to use, but often pays off with more control.about different aspects of your shop.

For example, adding a product to your BigCommerce store is a much longer process than in Shopify, involving dozens of fields. However, once you do that, you can really customize the way customers see your product. You can add a gift wrap option, minimum order quantity, and unlimited product variations.With Shopify, you are limited to three product variants.

Finally, some business owners believe that Shopifyuser interface (UI)more visually appealing than the BigCommerce UI, which is something to keep in mind as you will see it every day.

3. Support

Both platforms offer a variety of customer support options, including:

  • 24/7 live chat phone and email support

  • a help center

  • a community forum

Shopify Aprenda, Shopify's collection of video courses is useful whether you choose the platform or not. copperall aspects of e-commerce success– from platform-specific guides to broader topics like managing your finances as an entrepreneur-everything is free.

You must pay to access the relevant BigCommerce video courses, BigCommerce Academy, but they offera free collection of recorded webinars and podcasts, Also.

Shopify VS BigCommerce: Which Platform Should You Use? (6)

Shopify Learn offers an impressively comprehensive ecommerce training course for free.

If you are an enterprise-level customer, both platforms offer priority support in the form ofDedicated support agent (for those on the Shopify Plus plan)by unoIntegration Advisor (for those in the BigCommerce Enterprise plan).

In this regardThe BigCommerce offering is the best option, giving you expert advice before you get stuck.

overall winner:Shopify has the advantage of ease of use, but that's because it's extremely intuitive, not because BigCommerce is particularly complicated to use.


It's important to verify that the ecommerce platform you choose is capable of building the kind of business you dream of. Here are some factors to consider:

4. Themes and Customization

Shopify offers 105 mobile responsive themes(aka templates), 11 of which are free whileBigCommerce offers 286 mobile responsive themes, 15 of which are free. However, some BigCommerce themes are very similar, with the exception of the color scheme, so the choice isn't as diverse as it might seem.

Shopify VS BigCommerce: Which Platform Should You Use? (7)

You can search the BigCommerce library of topics by industry and collection to find one that suits your business.

When it comes to editing your design, both platforms offer a simple builder.

Shopify's builder lets you add more types of content blocks than BigCommerce, including signup forms, contact forms, and blog strips.

Regardless of which platform you choose, there is also an option to edit the HTML or CSS code, or pay someone to do it.However, if you are a small business and don't want to spend a lot of time masteringThe art of ecommerce web design, Shopify wins in this category.

5. Plugins and Integrations

No other ecommerce platform has the breadth and variety of the Shopify App Store.. HeuBut 8,000 pluginshandles everything from marketing to upselling to customer service so you can customize your website the way you want without consulting a developer.

If you plan to aGrowth Marketing Strategy(which involves lots of little experiments to learn how to get more customers or conversions) then this will be a big plus.The diversity of the Shopify app store gives you plenty of room to try out new features.

Shopify VS BigCommerce: Which Platform Should You Use? (8)

The great Shopify app store allows you to try out different features with ease.

The BigCommerce App Store is more modest, withjust over 1,300 plugins available.The most popular Shopify apps have BigCommerce equivalents, so you don't have to miss out on commonly requested features like SMS marketing or live chat customer support. However, you can lose if you want to try more innovative features.

On the other hand,BigCommerce offers many starter features that you would need a plugin in Shopify for., including the ability to add reviews to your products, create real-time shipping quotes, and add unlimited staff accounts. Because using too many plugins slows down your site, relying mostly on built-in features is an SEO benefit.

Also, Shopify plugins are often billed through subscriptions. If you need a handful of these, that could mean paying a few hundred dollars every month. For a solopreneur or anyone more interested in saving money than running a junk shop, BigCommerce scores big here.

overall winner:If you want a fully customized store and you can afford it, go with Shopify. If you're on a budget and don't mind a simpler site, aim for BigCommerce.

💡Professional advice: Both platforms make it easy to edit your store's HTML code. Even with little to no development skills, you can integrate various tools into your online store simply by copying and pasting the tracking code.

(Video) Shopify vs BigCommerce 2021 (Which is Better??)

For example,Hotjaris an invaluable platform to integrate with Shopify and BigCommerce to help youUnderstand how users behave on your websiteso you can learnConvert more of them into customers.

You can easily add oneEnd Intent Searchand configure it to show when customers leave the product page without making a purchase. This allows youAsk visitors why they chose to shop elsewhere so you can learn how to get them to sell.

Shopify VS BigCommerce: Which Platform Should You Use? (9)

You can trigger a Hotjar search to appear when a customer leaves your website.

Marketing and Sales

Shopify and BigCommerce have different strengths when it comes to their marketing and sales capabilities, which can be a deal breaker if you have a favorite channel or strategy. We will see:

6. Marketing

Email marketing is the most popular digital marketing strategy.ROI, which generates an average of $36 for every $1 spent, so this is an important aspect to consider.

Shopify offers its usersa free supplementtake care of important email marketing streams—like welcome messages, upsells for first-time purchases and abandoned cart reminders.

BigCommerce doesn't have a built-in email marketing feature, but you can easily integrate third-party email software like MailChimp, Constant Contact or Omnisend.

Both platforms allow you to create automatic discounts, coupons, and promotions, for example through banners. they also offerAnalyseDashboards that track the results of all the ads you run on other platforms.

7. SEO

Search engine optimization (SEO), or how easily search engines like Google find your website and show it to users when they search for a related search query, is another important consideration. When customers can easily find you with a simple search, your marketing costs go down.

Both platforms help you customize website information that is important for SEOsuch as title tags (the titles of your pages as they appear in a search engine) and meta descriptions (the brief summaries of your pages as they appear in search engines).

Shopify VS BigCommerce: Which Platform Should You Use? (10)

BigCommerce allows you to edit your webpage's meta descriptions from the control panel.

Generally,BigCommerce is slightly better forBuild SEO optimized websites. You can fully customize your URLs, which means you can give them meaningful titles and help search engines index the information.

Shopify automatically adds /products, /collections, or /pages to your URLs and doesn't let you edit the structure to remove them.

Many companies publish articles on topics related to their products to drive traffic to their website. If you already have a WordPress blog and want to use it to send users to your ecommerce store, both platforms offer integration.

Shopify's WordPress integration costs an additional monthly fee and lets you easily add a Buy Now button to your blog, while BigCommerce is free and allows you to tie your sites more closely together.

8. Distribution Channels

BigCommerce and Shopify help you sell your products on Facebook, Instagram, and Amazonat no extra cost, and both have free integrations so you can sell your products on Google Shopping. BigCommerce also lets you sell products on Pinterest and eBay.

Both platforms also give you ways to accept payments in the physical world,This is useful if you want to take your small business to the markets from time to time.

However, you need a device to accept these payments in the physical world. If you're using BigCommerce, you'll need to buy third-party hardware like PayPal Zettle, Square, or Hike, which is where Shopify offersyour own choice.

Shopify VS BigCommerce: Which Platform Should You Use? (11)

Shopify's hardware tool that you can use to take your ecommerce store offline is called Shopify POS.

overall winner:This depends on the marketing strategy you want to prioritize. Shopify offers simpler email marketing options, while BigCommerce is a better setup for bloggers.


Some ecommerce platforms offer features to help you run your business on a day-to-day basis, while others hope entrepreneurs will find their own solutions for managing shipping, taxes, and inventory tracking. Here's how Shopify and BigCommerce compare logistics:

9. Security

As you would expect from major platforms, BigCommerce and Shopify are very good when it comes to security measures.Both use 128-bit SSL encryption— Software that encrypts sensitive customer information, such as credit card information, passwords, and personal messages, so third parties cannot see it.

Both also adhere to the Payment Card Industry Data Security Standards (PCI DSS).— a set of guidelines developed by five major credit card companies that define how to protect financial transactions.

10. Shipping

When it comes to shipping goods to your customers,BigCommerce has a free real-time shipping quote generation featureto display in your window. There is also the ability to generate, purchase, and print USPS order labels right from your control panel.

Shopify also lets you generate live shipping rates, but only if you have an Advanced Shopify or Plus planand by a third party.Print multi-carrier shipping labels directly from Shopify, not just for USPS, but for several industry-leading carriers like UPS and DHS.

Shopify VS BigCommerce: Which Platform Should You Use? (12)

Buy and print USPS shipping labels directly from Shopify and BigCommerce.

11. Inventory Management

Shopify has better inventory management capabilities than BigCommerce. You can easily manage your inventory between different locations and keep track of what needs to be done on your dashboard. To get the same functionality in BigCommerce, you need to purchase a third-party app.

Shopify is a favorite among drop shippers—People who run e-commerce sites but never touch the products they sell and outsource all shipping and fulfillment to a third party. If that's you, there are dozens of apps to connect your Shopify site to sites that can feed inventory and ship it to customers for you, including Oberlo, which is owned by Shopify.

12. Tax Calculations

Shopify's automatic tax calculation options are extensive. You can choose to automatically include taxes for different regions, including Europe's complicated MOSS VAT rules. If you're a business with little staff, Shopify is very strong in this area and can save you from hiring an accountant.

CanAlso automatically calculates taxes in BigCommerce, but only through a third-party app integration-ifendorse,vertex,control road, ÖTaxCloud- with your business.

overall winner:Shopify makes your life a little easier when it comes to fulfilling orders and calculating taxes.

Prices and Payments

Here's what Shopify and BigCommerce would charge you and their guidelines on how to chargeAreCustomers:

(Video) BigCommerce Vs Shopify | Best eCommerce Platform

13. Monthly Subscription Fees

Shopify's and BigCommerce's subscription fees seem pretty similar at first glance:

Shopify costs per month

BigCommerce costs per month

Lite: 9 $

Basis: 29 $

Standard: 29,95 $

Standard: 79 $

Plus: 79,95 $

Extended: $299

Professional: $299.95

Plus: 2.000 $

Company: on request

For most small to medium ecommerce retailers, starting at $29.00 each software gives you all the features you need.

However,BigCommerce forces you to upgrade to a Plus plan if you make more than $50,000 per year.

Shopify doesn't associate your packages with store earnings, but upgrading from Basic to Standard gives you access to more features, including detailed analytics reports and up to five staff accounts.

Shopify offers a Lite version, but it has very limited features.- It's more about adding a Buy Now button to an existing website than launching an ecommerce store.

BigCommerce is great for those on a tight budget who want to pay less for app subscriptions, but also for businesses at the other end of the scale.BigCommerce's Enterprise package offers many benefits for multi-million dollar customerssuch as access to technical support.

14. Payment Options

Shopify Payments allows the integrationmore than 100 payment methodsfrom all over the world, while BigCommerce only allows you to integrateSixty-five. Both include all the usual favourites: ApplePay, PayPal, Google Pay and debit card payments.

However - and this is a big problem -Shopify charges between 1% and 3% transaction fees on every purchaseUnless you use your own payment gateway, Shopify Payments, which isn't available in all countries.BigCommerce does not charge transaction fees.

overall winner:BigCommerce is usually the cheapest option since you pay less for plugin subscriptions and have no transaction fees.

Shopify vs BigCommerce at a glance

Here's a rundown of how each platform performs in five key categories.

Shopify VS BigCommerce: Which Platform Should You Use? (13)

The verdict: BigCommerce or Shopify?

Sometimes when a choice is really difficult, it's because both options are great. This is certainly the case with these two platforms.

ShopifyIt's a big name in ecommerce for a reason: it's super easy to use and allows you to create an amazing website without changing a single line of code.It's a great option if you don't have a technical background or if you just do a small trade and don't want to waste your time.

(Video) BigCommerce vs Shopify — Which is the Best Ecommerce Platform?

But it certainly cannot be ruled outGang-Marketingwithout a fair trial.It's great if you don't want to be saddled with transaction fees or a bunch of monthly app payments.- as long as you are willing to hire a developer from time to time. It really stands out if you are a large company looking to take your business online and value personal attention.

However, the success of your ecommerce store doesn't depend on whether you choose Shopify or BigCommerce. It depends on how well you understand and respond to your customers' behavior. Whichever platform you choose, take a looksession recordingswhere your customers click and in the moments before a saleOpinion pollregularly to understand where you can improve.

like that, youMake sure you're giving customers exactly what they want and give yourself every possible opportunity to make a sale.

Understand customer behavior on your e-commerce site

Hotjar shows you how users behave on your website so you can learn how to convert them into customers.

start for free

Shopify VS BigCommerce: Which Platform Should You Use? (14)

Shopify VS BigCommerce: Which Platform Should You Use? (15)

Frequently asked questions about Shopify and BigCommerce

The main differences between BigCommerce and Shopify are:

  • Shopify has a larger app store with plugins for customizing your site, but BigCommerce gives you more features for free

  • Shopify charges transaction fees for your sales unless you use your own payment gateway. Bigcommerce does not charge transaction fees.

  • Shopify is more beginner-friendly and has an extensive library of help videos.

  • Shopify offers prettier (according to some vendors) and more customizable themes

  • BigCommerce offers a more personalized service to enterprise-level customers.

Shopify has more users than BigCommerce. From January 2023,4.4 million ecommerce storesUse Shopify where there isfewer than 50,000 BigCommerce stores.

Yes, Shopify is better than BigCommerce for dropshipping. It's more beginner-friendly and plugs right into a wider range of apps to help you outsource order processing. Shopify Learn even offers a selection of tutorial videos.How do I start a dropshipping business?.

If you mean "popular" best, Shopify is the most popular platform for ecommerce, with about 29% of US-based online stores hosted on the platform.

However, the best platform for your ecommerce business depends on your unique needs. Check out this full rundown ofThe Best Ecommerce Platforms for 2023to understand what is the best option for your product, market and customers.

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(Video) BigCommerce Vs Shopify The Definitive Guide

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Which one is better Shopify or BigCommerce? ›

Both platforms are similarly priced, however, BigCommerce offers more built-in features while Shopify offers more than 8,000 paid and free third-party apps in its app store. Because BigCommerce is more feature-rich, those features are scalable, requiring a steeper learning curve.

Why Shopify is the best platform for eCommerce? ›

Shopify offers an easy way to quickly launch an online store without the fuss over servers and development costs that can be incurred with self-hosted platforms such as Magento. The admin interface is clean and user-friendly and pretty intuitive because all the features are logically structured.

Is Shopify better than BigCommerce for dropshipping? ›

As far as dropshipping is concerned, Shopify beats BigCommerce as it offers more dropshipping apps. This gives your business more options to choose from. Shopify also has its own dropshipping app, Oberlo. You can use it to source products from suppliers, import them to your store, edit the listings, and place orders.

Should I switch from BigCommerce to Shopify? ›

Should I switch from BigCommerce to Shopify? Yes, if your current BigCommerce-based store lacks functionality and you wish to get the all-in-one shopping cart with limitless capabilities for customization, numerous apps and themes, over 100 payment gateways, etc.

Why is Shopify better than other platforms? ›

With a Shopify store, you can offer many different payment options, without needing to add third-party programs to direct transactions to your bank. This eCommerce platform is compatible with all popular payment options, including credit card, debit card, Paypal, Amazon Pay, and Bitcoin, among others.

What is the number 1 selling platform? ›

Amazon. With over 6 million marketplace sellers and more than 214 million U.S. shoppers per month, Amazon is the largest ecommerce marketplace in the United States and one of the top-selling sites for vendors of every stripe.

Which is the fastest growing platform for ecommerce? › was the fastest growing e-commerce website in 2022. The global domain of the big tech company saw its average annual traffic grow by over 262 percent, outdoing even the fashion marketplace at about 75 percent.

Why do people prefer Shopify? ›

Shopify offers over 60 free and paid pre-built website themes that you can install with the click a button, you can add products and content with quickly and easily. For larger brands, Shopify allows experts teams, like us, to design and build themes with custom functions, features and user journeys.

What is the biggest problem with Shopify? ›

The most critical challenges that Shopify store owners face are order management and inventory management. Shopify store owners can be caught between importing orders, updating inventory, updating order status, and many repetitive tasks all day long.

What are disadvantages of Shopify? ›

2. Disadvantages of Shopify
  • Disadvantages of Shopify. While Shopify certainly has its advantages, there are some disadvantages to consider. ...
  • 2.1 Limited design customization. ...
  • 2.2 It can be expensive. ...
  • 2.3 Payment processing and transaction fees. ...
  • 2.4 No access to email storage. ...
  • 2.5 No access to Marketing Automation.
Nov 11, 2022

Why choose BigCommerce? ›

Besides offering an easy-to-use interface, BigCommerce provides the most intuitive dashboard for managing products, orders, and returns. It lets your customers enjoy advanced filtering options based on brands, categories, reviews, pricing, etc.

What is the best platform to start dropshipping? ›

To help you on your way, we have listed the five best e-commerce platforms for dropshipping stores for you.
  1. WooCommerce – best platform for dropshipping. WooCommerce is the most popular e-commerce solution for WordPress. ...
  2. Shopify. Shopify is an all-in-one SaaS solution. ...
  3. Wix. ...
  4. Lightspeed. ...
  5. Magento.

Is Shopify good for large inventory? ›

There's even a specific collection of themes for merchants with large product catalogs. This is what makes Shopify a great online sales platform for stores with large inventory.

Is BigCommerce good for small businesses? ›

With an affordable entry-level plan that's packed with features, BigCommerce is a great option for small businesses and new shop owners. It's an excellent choice for those that already use a third-party payment processor and want to keep it.

What are the disadvantages of BigCommerce? ›

Cons of BigCommerce

The free themes are in many cases too similar to each other. The number of typefaces included in the free themes is very limited. The page builder widgets don't support custom typefaces. Unlike some competing products, there's no shipping discounts available on any plan.

Which ecommerce platform is best for large business? ›

The Best Enterprise Ecommerce Platforms
  • Shopify Plus – Best Overall Enterprise Ecommerce Platform.
  • BigCommerce Enterprise: – Best for Onboarding Speed.
  • Squarespace Enterprise – Best for Personalized Support.
  • Magento Commerce: – Best for Pro Web Developers.
  • WooCommerce for Enterprise – Best Low Cost Option.
Sep 14, 2022

Which is no 1 ecommerce company? ›

1) Amazon eCommerce Company In India

% Since its inception in India in 2010, the ecommerce site has grown to an estimated 322.54 million monthly visitors, making it by far the most popular online business website in India's ecommerce space.

Is BigCommerce good for beginners? ›

While BigCommerce can be used by many businesses, it provides significant value for larger, faster-growing businesses since the platform can be challenging for beginners without much ecommerce familiarity to use.

Who is Shopify's biggest competitor? ›

  • The Best Shopify Alternatives of 2023.
  • Shift4Shop.
  • BigCommerce.
  • Squarespace.
  • Wix.
  • Ecwid.
  • WooCommerce.
  • Sellfy.
Jan 18, 2023

Which ecommerce type is the most successful? ›

Historically, the most successful ecommerce type is the B2C model, as it follows the standard retail model. However, finding success in ecommerce means different things to each business or consumer. Success could mean greater profit margins, higher revenue models, global reach or the best customer experience.


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